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MCS Coca-Cola Supports the Eco-Friendly “PLAYTIME” Festival for the Fourth Year

With the goal of becoming one of Asia’s top five leading music festivals, “Playtime Festival 2025” was held over four days — July 3, 4, 5, and 6 — at Playtime Field. MCS Coca-Cola participated for the fourth consecutive year as a strategic partner supporting the festival’s green and sustainable development direction.

 

Under this year’s slogan “Earth. Music. Art. Love,” MCS Coca-Cola helped create an eco-friendly festival experience together with 20,000 young people at the Coca-Cola Real Magic Zone, as outlined below.

 

COCA-COLA REAL MAGIC STAGE PROGRAM

 

Over the four days, Coca-Cola Real Magic prepared engaging programs for young attendees. Members of The MongolZ esports team — 910, bLitz, and Rozigoo — visited the Coca-Cola Real Magic stage, spoke with loyal fans, and took photos, creating one of the day’s most memorable highlights.

 

 

In addition, The Lemons and Vandebo performed on the second and third nights, uniting thousands of young people gathered at Playtime Festival 2025. In front of the Coca-Cola Real Magic stage, the crowd shared their voices, emotions, and heartbeats—spending unforgettable nights moved by music.

 


 

“GREEN PLAYTIME” OPEN DISCUSSION


 

A yearly tradition has become firmly established at the Coca-Cola Real Magic stage: an open discussion where organizers, sponsors, artists, and participants explore the theme of how to create an eco-friendly festival together. Each year, they discuss what progress and improvements Playtime has made in environmental friendliness and sustainable development. At the end of the discussion, winners of a quiz received a Coca-Cola co-branded “Labubu” gift.

 



 

“RECYCLE ME” INTERACTIVE HUB x PHOTO BOOTH

 

MCS Coca-Cola transformed one of its delivery trucks to create a “Recycle Me” Interactive Hub — a truck that can be set up anytime, anywhere. Young attendees learned about various products made from recycled plastic and took part directly in recycling the plastic water and beverage bottles they used during the festival, becoming an active part of the eco-friendly festival movement.

 

 

The company also created a photo wall using reused plastic and introduced the campaign message: “If you throw plastic away, it becomes trash; if you sort it, it becomes a resource.” As in previous years, 940 kg of used water and beverage plastic was collected and received by MCS Coca-Cola’s partner, TML Plastic, for recycling.

 

 

TREE PLANTING

 

In the days leading up to the festival, MCS Coca-Cola planted more than 50 white poplar trees to reduce wind impact and stabilize the local microclimate. These trees grow quickly and are highly effective at filtering air and stabilizing soil—serving as a practical example of environmentally responsible festival operations.

 

 

GROUND MOISTENING

 

In its production process, MCS Coca-Cola treats and purifies all the water it uses, and reuses it for purposes other than drinking water. During the festival days, the company used this purified water to moisten the grounds of Playtime Field.

 

 

“SHARE A COKE” PROGRAM

 

The globally running “Share a Coke” campaign was introduced at the Playtime Festival this year. Visitors to the Coca-Cola Real Magic zone could receive a Coca-Cola beverage featuring their own name.

 

The “Share a Coke” program printed 26 of the most commonly used names in Mongolia on Coca-Cola labels, allowing people to enjoy a drink with their name and share happy moments together.

 

 

COCA-COLA x PLAYTIME COLLABORATION MERCH

 

This year, for the first time, Playtime Festival 2025 — one of Asia’s leading music events — and the globally famous Coca-Cola brand introduced collaboration merchandise at the festival. Young participants who actively joined the COCA-COLA REAL MAGIC programs received the collab merch as gifts.

 

 

Beyond these featured programs, festival attendees also enjoyed Schweppes-based cocktails and the iCoke promotional program, offered exclusively to Playtime participants throughout the four days.

 

In this way, MCS Coca-Cola participated in Playtime Festival this year with a dual purpose: its largest marketing programs of the year and its commitment to sustainable development.

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Plastic Collection Has Reached 56%

As of 2024, MCS Coca-Cola has collected back an amount of plastic equivalent to 56% of the total products it sold. This represents a 16% increase compared to the previous year.

 

In Mongolia, the TML Plastic — built to international standards to recycle PET plastic bottles from water and beverages — began operations in 2021, and the collected plastic is being recycled at this facility. Three years ago, the company publicly announced its goal to recycle all water and beverage bottles it sells by 2030, and it continues working toward achieving this target.

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MCS Coca-Cola announces iCoke Program

The iCoke “Santa” Promotion Returns with Special Holiday Rewards. In celebration of the upcoming New Year and holiday season, the iCoke program has returned with the special iCoke “Santa” promotional campaign, offering consumers exciting opportunities to win a wide variety of prizes.

 

This promotional program allows participants to enter codes found inside bottle caps for a chance to spin the prize wheel and win gifts. Consumers can spin the wheel once for every 15 points accumulated.

 

 

  • Promotion Period: November 15, 2023 — December 31, 2023

 

  • How to Participate:Participants may enter up to 10 bottle-cap codes per day. Enter the code found inside the cap to spin the prize wheel and win rewards. Every 15 points allows one additional wheel spin. Points will not accumulate during the promotional period; each cap qualifies directly for a chance to spin.

 

  • Prize Redemption Deadline: 2024.01.15

 

  • Location to collect your prize:  Prizes can be collected at the iCoke “Santa” redemption center located on the 3rd floor of Urgoo-1 Cinema, at the end of the 3rd and 4th Khoroolol, Bayangol District, Ulaanbaatar. Participants from rural areas may collect their prizes at their respective local branches.

 

  • How to Redeem Won Beverages via the GS25 App

 

-Register the COUPON CODE shown under each won beverage in the GS25 app: My Menu → Use Bonus Code.

-Once successfully registered, the beverage will appear in the My Fridge section.

-You can collect the product from any GS25 store.

 

 

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Bonaqua Bubble Launches in New Packaging

Bonaqua Bubble sparkling water is now available in a refreshed new package, offering the same crisp taste in an updated look.
 

“Bonaqua Bubble” — The Taste That Refreshes You

 

Bonaqua Bubble sparkling water helps replenish the body’s essential fluid needs. Suitable for people of all ages, it is the perfect choice to quench your thirst and keep you refreshed throughout the day.

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“OPEN THE MAGIC” Summer Promotional Program Has Begun

“MCS Coca-Cola” Company annually announces a promotional program for its consumers during the summer season. This summer’s promotional program “OPEN THE MAGIC is a campaign where consumers:

  • can drink their beverage,
  • check the cap,
  • and instantly become a winner. By purchasing products with a yellow cap, consumers can check the inside of the bottle cap for a chance to win a trip to Hong Kong. The program will run for three months.

 

Participation requirements::

    • М-Си-Эс Consumers can participate in the program by purchasing products with a yellow cap labeled “OPEN THE MAGIC” from seven brands of MCS Coca-Cola Company.
    • By checking the inside of the bottle cap, consumers can see whether they have won.
    • Consumers may participate in the program multiple times during the three-month campaign period.

 

Travel Prize and Related Conditions

    • When consumers check the inside of the bottle cap, they will see either “THANK YOU” or “DISNEYLAND.”
    • If a consumer receives a cap marked “DISNEYLAND,” they will win a trip to Hong Kong.
    • If a consumer wins, they must bring the bottle and the cap together with their identification to the MCS Coca-Cola Company office to verify the prize.

 

(Consumers in local areas who win the prize can obtain detailed information from their respective local branches.)

    • The winning consumer is responsible for keeping the bottle and cap properly and bringing them undamaged. If they are lost or discarded, MCS Coca-Cola Company will not be responsible.

 

Winner Information

  • With the consumer’s consent, the name, comments, and information about the prize of the winning consumer will be publicly shared on the Facebook page.
  • If a consumer does not wish for this information to be published, they may notify the company via info@mcscocacola.mn

 

Safety and Reliability

The security and quantity of the bottle caps have been verified by MCS Coca-Cola Company.

 

“OPEN THE MAGIC” Summer Promotion Program’s General Terms and Conditions

Consumers participate in the program by purchasing products with yellow caps from seven brands of MCS Coca-Cola Company. MCS Coca-Cola Company assumes full responsibility for the rights and obligations related to the program.

 

  1. Who can participate?

1.1 Participants must be citizens of Mongolia aged 18 or above. If a person under 18 wins the prize or travel reward, they must travel together with a guardian. In this case, the guardian will be responsible for their own travel expenses.

 

  1. Rules Related to the Program

2.1 MCS Coca-Cola Company will not disclose consumers’ personal information to the public without their consent.

2.2 Whether a consumer has won will be verified by the writing inside the bottle cap.

2.3 When confirming the prize, the winner must submit the bottle cap together with the bottle to the organizing party.

2.4 The prize cannot be transferred to another person. In unavoidable circumstances, it may be transferred based on mutual agreement between the parties.

 

2.1  Validity Period of the Travel Prize

2.1.1 The travel prize is valid between October 20, 2023, and November 20, 2023, during the scheduled travel program period.

 

2.2 Rules Related to Improper Storage or Forgery of Bottle Caps

2.2.2 If the bottle cap has been altered, damaged by external influence, or forged, the organizer will not be responsible, and the prize cannot be awarded.

 

  1. Prize / Travel Reward

 

3.1 Limitations of the Prize or Travel Reward

3.1.1 There are 30 travel prizes to Hong Kong available.

3.1.2 MCS Coca-Cola Company will not cover expenses outside the Hong Kong travel package program.

3.1.3 Any risks during the trip that are not related to the organizer will be the responsibility of the winner.

3.2 Verification of the Prize or Travel Reward

3.2.1 The prize will be verified when the consumer brings the bottle and bottle cap marked “DISNEYLAND” together with their identification to the organizer. (Photos of the bottle or cap are not valid.)

3.2.2 The winning consumer must notify the organizer and confirm the prize in person by August 31, 2023.

(Contact: mcscocacola.mn, Coca-Cola Mongolia Facebook page, 70165555)

3.3 Conditions Under Which the Prize Will Not Be Awarded

3.3.1 The prize cannot be awarded based on the conditions stated in Section 2.2.

3.3.2 If the prize is not verified before August 31, 2023, which is the validity period of the program, the prize cannot be awarded.

 

Frequently Asked Questions for Participants of the “OPEN THE MAGIC” 2023 Summer Program

 

  1. Where can winners obtain information about the prize and related details?

 

Winning consumers can obtain information from the official Facebook page or the company’s contact numbers.
(mcscocacola.mn, Coca-Cola Mongolia Facebook page, 70165555)

 

Participants from local areas can obtain information from the following locations:

  • Darkhan city – Total Distribution LLC office
  • Sukhbaatar soum – Total Distribution LLC office
  • Mandal soum – Spirt Bal Buram LLC office
  • Orkhon province, Erdenet city – Former Food Factory, MCS Coca-Cola LLC building
  • Bulgan province – Total store
  • Arvaikheer – 12 Unur Street, Total Distribution LLC office
  • 300 meters directly south of the Western Regional Center, inside Bayan Jargant LLC yard
  • Khatanbaatar-13 Street, Building 1301A, Total Distribution LLC office
  • Govi-Altai province – Erhes Center, 2nd floor, east of the Altai-Uliastai energy facility
  • Khuvsgul province, Murun – Total Distribution LLC office
  • Arkhangai province, Tsetserleg – Total Distribution LLC office
  • Opposite Shunkhlai Circle – Total Distribution LLC office
  • Uliastai – Zavkhan Bayalag office
  • Sainshand – 3rd bagh, Altangovi Street 2-226, Total Distribution LLC office
  • Dalanzadgad soum – 8th bagh, Teeverchid Street 204, Total Distribution LLC office
  • Choir – Wholesale center west of Denjiin Dugui store
  • Mandalgovi – In front of Khuns LLC, Irmuun Tushig LLC wholesale center
  • Zamyn-Uud soum – ANZO Trade LLC, in front of Petrovis station
  • Baruun-Urt – “Shiliin Bogd” store north of the central square
  • Choibalsan – Kherlen Nomin Business Center, 2nd floor, room 216
  • Chinggis – 1st bagh, Total Distribution LLC branch office

 

2. Within how many days must the prize be reported?

The prize must be reported no later than August 31, 2023.

 

3. If the winner cannot claim the prize in person, can someone else do it on their behalf?

Yes. The representative must fully verify that they are representing the winner, such as confirming via phone call with the winner or presenting a copy of the winner’s ID.

 

4. What happens if one person wins twice?

The prize may be transferred to a representative after agreement with the organizer.

 

5. Program duration

The program runs for three months, from June 1 to August 31, 2023.

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Reduced Sugar Content in Minute Maid Punch Beverage

“MCS Coca-Cola” Company has been implementing the “Sugar Reduction Program” since 2018 with the aim of providing consumers with more choices.

 

Within the framework of this program, which aims to increase low-calorie beverage options, the sugar content of 9 beverages out of a total of 46 flavors has been reduced. As a result, 63% of the total products are now zero-calorie or low-sugar products.

 

 

Most recently, the sugar content of Minute Maid Punch apple drink has been reduced (the sugar content per 100 g of product decreased from 9.7 g to 7.4 g, a 24% reduction). The company will continue this project and plans to reduce the sugar content of 1–2 beverages each year going forward.

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A Memorandum of Understanding Signed to Establish a Plastic Recycling Value Chain

MCS Coca-Cola LLC is taking responsibility for its packaging waste and has set an ambitious goal to recycle an amount of plastic equivalent to every beverage it sells by 2030. In line with this objective, a tripartite Memorandum of Understanding was signed between MCS Coca-Cola LLC, TML LLC, and the National Association of Apartment Owners’ Associations of Mongolia.

 

This collaboration is based on the fact that residential complexes and apartment neighborhoods have strong potential to sort waste and supply recyclable materials to recycling facilities. Currently, more than 1,600 apartment owners’ associations are registered nationwide, yet only about 30% of them sort their waste. Therefore, the National Association of Apartment Owners’ Associations will support efforts to activate and engage the associations under its network.

 

 

The main objective of this partnership is to increase the number of apartment owners’ associations that practice waste sorting and to provide residents with the opportunity to separate their waste properly. Within the framework of this cooperation, the parties will jointly implement the following initiatives:

 

  • Collect sorted plastic regularly from participating apartment owners’ associations using the transportation vehicles of TML Plastic LLC
  • Organize visits for representatives of apartment owners’ associations to the TML Plastic LLC plastic recycling facility
  • Provide guidance and methodology for effective waste sorting
  • Establish waste sorting stations for the apartment owners’ associations that actively participated in the #ДАЯС (Mobile Recycling Collection Station) campaign in May this year.

 

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Congratulations to the winners of the “iCoke Believe in Magic & Win” program!

Under the “iCoke Believe in Magic & Win” program by MCS Coca-Cola, three winners were selected to travel to Qatar and watch the Round of 16 matches of the FIFA World Cup live, receiving their “Certificates of Rights.”

Winner H. Tserenbold:

 

“My daughter was very confident that she would win. I think it was her luck that made us win…

 

-My name is Khurelbaatar Tserenbold. I live in Darkhan-Uul province. I joined the iCoke promotion in 2017, registering the codes from every bottle I drank in the iCoke app.

 

Usually, I would win small prizes from the drinks. In 2020, I won a scooter. This time, I became a winner of this major program to watch the FIFA World Cup in Qatar live. I’m extremely happy about it.

 

My daughter was very confident we’d go to Qatar. She told her grandparents, ‘Give the bottle codes to Dad, we’re going to Qatar!’ I believe her luck helped us win. I still can’t fully believe that I actually won.

 

I thank everyone at MCS Coca-Cola. I hope you continue organizing great promotions and selecting many winners.

 

Winner Munkhselenge: When I saw my number among the winners, I was surprised and thought, ‘It can’t be… Can someone really have the same number?’

 

 

-My name is Munkhselenge. I was doing my doctoral research in Portugal and came back on vacation. I usually drink MCS Coca-Cola products like Bonaqua, Fuze Tea, etc. When I learned about the iCoke program that collects codes inside bottles for a chance to win prizes, I downloaded the app and started collecting points. I thought, ‘Let’s just give it a try,’ and eventually, I became a winner.

 

I’m really happy. At first, I didn’t believe it. When I saw my number, I was astonished. I even replayed the live broadcast on CENTRAL TV, and they announced my lottery number with my full name. That’s when I realized it was real.

 

I wish the team at MCS Coca-Cola continued success in their work.

 

Winner Tuyaa: As a young person, I wanted him to see the world, so I transferred my prize to my son.

 

-Hello, my name is Tuyaa. I participated from Nalaikh district and have been using the iCoke app since 2018. I didn’t realize I had won until I received the call, as I couldn’t watch the live broadcast. I usually drink small Coca-Cola, Fanta, and Orange Crystal beverages, and had collected 200 codes. I’m very happy to win, but I decided to transfer the prize to my son so that a young person could experience traveling abroad. I also want to thank the MCS Coca-Cola team for organizing such a fantastic program.

 

Son, Khosbayar:

 

I can’t believe we’re actually going. Even though I didn’t download the iCoke app myself, I always gave my mom the bottle codes when I drank the beverages. It still feels unbelievable. Regarding football, I support the Portugal team, so I plan to watch Portugal’s match in Qatar.  Khosbayar:

 

 

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LET’S HAVE A PLASTIC-FREE NAADAM!

On July 11–12, MCS Coca-Cola Company is organizing a collection of plastic waste around the Central Stadium Park with the help of volunteer staff. All plastic collected from the event will be delivered directly to the company’s plastic recycling facility.

 

Naadam celebration attendees are encouraged to reduce the size of plastic items and sort their waste into MCS Coca-Cola’s “RECYCLE ME” eco-bins.