With the goal of becoming one of Asia’s top five leading music festivals, “Playtime Festival 2025” was held over four days — July 3, 4, 5, and 6 — at Playtime Field. MCS Coca-Cola participated for the fourth consecutive year as a strategic partner supporting the festival’s green and sustainable development direction.
Under this year’s slogan “Earth. Music. Art. Love,” MCS Coca-Cola helped create an eco-friendly festival experience together with 20,000 young people at the Coca-Cola Real Magic Zone, as outlined below.
COCA-COLA REAL MAGIC STAGE PROGRAM
Over the four days, Coca-Cola Real Magic prepared engaging programs for young attendees. Members of The MongolZ esports team — 910, bLitz, and Rozigoo — visited the Coca-Cola Real Magic stage, spoke with loyal fans, and took photos, creating one of the day’s most memorable highlights.
In addition, The Lemons and Vandebo performed on the second and third nights, uniting thousands of young people gathered at Playtime Festival 2025. In front of the Coca-Cola Real Magic stage, the crowd shared their voices, emotions, and heartbeats—spending unforgettable nights moved by music.
“GREEN PLAYTIME” OPEN DISCUSSION
A yearly tradition has become firmly established at the Coca-Cola Real Magic stage: an open discussion where organizers, sponsors, artists, and participants explore the theme of how to create an eco-friendly festival together. Each year, they discuss what progress and improvements Playtime has made in environmental friendliness and sustainable development. At the end of the discussion, winners of a quiz received a Coca-Cola co-branded “Labubu” gift.
“RECYCLE ME” INTERACTIVE HUB x PHOTO BOOTH
MCS Coca-Cola transformed one of its delivery trucks to create a “Recycle Me” Interactive Hub — a truck that can be set up anytime, anywhere. Young attendees learned about various products made from recycled plastic and took part directly in recycling the plastic water and beverage bottles they used during the festival, becoming an active part of the eco-friendly festival movement.
The company also created a photo wall using reused plastic and introduced the campaign message: “If you throw plastic away, it becomes trash; if you sort it, it becomes a resource.” As in previous years, 940 kg of used water and beverage plastic was collected and received by MCS Coca-Cola’s partner, TML Plastic, for recycling.
TREE PLANTING
In the days leading up to the festival, MCS Coca-Cola planted more than 50 white poplar trees to reduce wind impact and stabilize the local microclimate. These trees grow quickly and are highly effective at filtering air and stabilizing soil—serving as a practical example of environmentally responsible festival operations.
GROUND MOISTENING
In its production process, MCS Coca-Cola treats and purifies all the water it uses, and reuses it for purposes other than drinking water. During the festival days, the company used this purified water to moisten the grounds of Playtime Field.
“SHARE A COKE” PROGRAM
The globally running “Share a Coke” campaign was introduced at the Playtime Festival this year. Visitors to the Coca-Cola Real Magic zone could receive a Coca-Cola beverage featuring their own name.
The “Share a Coke” program printed 26 of the most commonly used names in Mongolia on Coca-Cola labels, allowing people to enjoy a drink with their name and share happy moments together.
COCA-COLA x PLAYTIME COLLABORATION MERCH
This year, for the first time, Playtime Festival 2025 — one of Asia’s leading music events — and the globally famous Coca-Cola brand introduced collaboration merchandise at the festival. Young participants who actively joined the COCA-COLA REAL MAGIC programs received the collab merch as gifts.
Beyond these featured programs, festival attendees also enjoyed Schweppes-based cocktails and the iCoke promotional program, offered exclusively to Playtime participants throughout the four days.
In this way, MCS Coca-Cola participated in Playtime Festival this year with a dual purpose: its largest marketing programs of the year and its commitment to sustainable development.
